Design Management Strategy – Stanely Joseph Rigby

A full design management strategy for Stanley Joseph Rigby, a clothing designer with over 40 years experience; developing his skills to a master level. Stanley Joseph Rigby has identified an opportunity to increase turnover by developing a range of garments for the retail market. Designing and producing modern contemporary clothing, based on classic military styles using time honoured techniques and authentic, high-quality natural materials but adapting the garment to the modern world that surrounds us. The N-1 is the signature piece in SJR’s clothing range and is based on the Type N-1 Deck jacket that came into service in late 1943.

The full Design Management Strategy can be downloaded here: Stanley Joseph Rigby - Report

Tools and Methods

Position Map
SWOT Analysis
PEST Analysis
Design Audit
Design Opportunities