STV – Reimagining News Consumption
The challenge set by STV was to research the millennial generation1 their daily routine, what content they consume? And how they consume it? You should then use this insight to design a way in which news providers can promote and distribute their content to emerging audiences for whom the value and origin of the news are increasingly less important.
How can we change people's habits when they are investigating news stories, keep them up to date and save people time by giving them the news they want without distractions?
Prototype available here: News Bull
User Experience Process